99.5% of people in the UK
are not vegan [1] – a complete failure to break into the mainstream.
Every one of us and every
generation has only limited time and resources to contribute. And the cultural
shift will take many generations. We need to understand the power, magnitude
and momentum of the consumer juggernaut; the massive inertia of cultural habit
and apathy.
We can't base our advocacy
on what appeals to us - we have to honestly evaluate how our efforts will
actually play out with the meat-eating public. We must each stick our oar in
and use the strategy that maximises the effectiveness of our efforts for the
animals. Thorough, smart analysis must drive our activism; we need changes that
do more than simply make us feel better about being active.
Animal rights only ever
recruits from the same limited pool of people with leanings towards
counterculture, anti-government, anti-capitalism etc - yet it is rare for any
person in mainstream society not to be against animal cruelty. How have we failed
to tap into this?
How can we improve and get
the ordinary person interested?
Read on to the next page
to find out...
